Lets take example of 20North.com, an e-commerce portal.
1. Logo and URL in the profile - Must
2. Call for action in every tweet like Buy, Grab, Join, Try .
3. Have your own URL Shortner. It is hardly a technical challenge to have one of your own that you have to choose popular shortners like bit.ly or tinyurl. Not only does it look cool, you can also extract some interesting analytics from it.
4. Source of the tweet : Often Ignored and set to 'web', 'Tweetdeck', 'Seesmic' or any other application it is sent from. Well, we got an extra place to push our link in and increase brand visibility, Why not just make use of it?
5. Hashtag : Use a hashtag for your business, Who knows someday it might become trending topic!!
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Awesome and interesting article. Great things you've always shared with us. Thanks. Just continue composing this kind of post.
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